Candy Crush x Super Mario Movie (Gameplay)

This work is from my marketing project where I was given a brief from King to fulfill. My work was then to be submitted to the D&AD New Blood Awards. I was given the simple task of making the game Candy Crush appeal to Gen Z whilst keeping within brand guidelines as well as keeping the current player base interested.

I used the new film at the time to create the imagery for a "film X game" collaboration.

Part 3 of 3